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TRUTH BE TOLD

Designing a More Human Volunteer Experience

Creating a transparent, human, and motivating experience for volunteers, online and off.

Truth Be Told dashboard screens

TEAM

Diana Dong, Tina Lee, Paul Lyren, Andre Rowe, Shradha Maheshwa

ROLE

UX Researcher / Civic Designer

TOOLS

Figma, Google Forms, Miro, Zoom, UsabilityHub

Background

Truth Be Told is a nonprofit dedicated to empowering incarcerated women through storytelling, connection, and community-building. Their volunteer program is essential to delivering impact.

Challenge

The digital experience made it hard for potential volunteers to understand what to expect, how to get involved, or whether they belonged. This wasn’t just a UX issue—it was a missed opportunity to build trust and drive impact.

My Contributions

  • Researched and mapped out volunteer onboarding flows
  • Conducted interviews and synthesized pain points
  • Collaborated with team to design the new volunteer journey
  • Created user-centered wireframes and prototypes
Understand

Good Design
Starts With People

To better understand the challenges volunteers face during onboarding, we focused our interviews on people who had recently signed up. Their experiences were still fresh, making it easier for them to recall specific pain points—exactly the insight we needed to design a solution that felt timely, clear, and human.

🔍 Research Insights We interviewed and surveyed volunteers to ground our research with quantitative data. The results gave us a snapshot of who we were designing for and what mattered to them.
Key Insights Survey User Interviews Survey Data Charts
Quotes from Volunteers

The site seemed passionate about the mission, but I couldn't find anything that helped me understand what a real day of volunteering looked like. If I'd seen someone walk through their experience, even briefly, I would've felt a lot more confident signing up.

I filled out the form, but then I didn’t hear back for a while. That made me second-guess whether I had done it right or if I was even needed. A simple confirmation or next step would’ve helped me feel like I was part of something, not just floating.

I wanted to help, but I couldn’t tell what the next step was supposed to be.

I’ve volunteered with a few organizations before, but this was the first time I felt unsure about the process. I wasn’t sure who I was supposed to talk to, what I’d actually be doing, or how my time would make an impact. That hesitation made me pause before signing up.

Empathize

Meet Marcia

To help us empathize with the volunteers, we created a persona.
Our Persona, Marcia, was formed from the information we gathered during user interviews.

Persona: Marcia Campbell

Marcia’s Journey

Marcia’s experience with the old site helped us map the emotional ups and downs of volunteering—from initial intent to real engagement.

Marcia's Volunteer Journey Map
Ideate

Design Opportunity

Ideation & Prototyping

We began sketching and wireframing based on Marcia’s journey and the key friction points we identified. Our early concepts aimed to:

Low-Fidelity Wireframes

Our first wireframes emphasized layout clarity and content hierarchy, ensuring the site felt approachable and action-oriented.

Wireframe sketches

Interactive Prototype

  • Emotionally resonant, human-centered visuals
  • Clear calls to action guiding users through each step
  • Social proof powered by real volunteer stories

Final Screens & Testing Feedback

We tested our high-fidelity prototype with 5 new volunteers matching our original user research profiles.

Positive

  • Volunteers felt welcomed and supported during onboarding.
  • The step-by-step registration made the process less overwhelming.
  • Profile photos and real testimonials created an authentic sense of community.
  • Users said the site felt "friendly, clear, and action-oriented."

Negative

  • Some users wanted even more interactive tips or next-step reminders.
  • Volunteers wished for instant feedback after completing each registration step.
  • A few expected more specific event invitations based on their skills.
Task Original Site Mid-Fidelity Final Prototype
Register for a volunteer account 70%
4/5 users
70%
4/5 users
100%
5/5 users
Find a role that matches their interests 40%
4/5 users
70%
5/5 users
90%
5/5 users
Complete the onboarding steps 50%
3/5 users
70%
5/5 users
90%
5/5 users
Connect with other volunteers 30%
3/5 users
90%
5/5 users
80%
5/5 users

Outcome & Reflection

  • Increased confidence: 4/5 testers said they would sign up after using the prototype
  • Reduced friction: All users completed key flows without help
  • Stronger identity: The new tone and visual language better reflected the warmth of the TBT community

Teamwork Makes The Dream Work

This was more than a solo UX challenge—it was a true collaboration. Our diverse team brought different perspectives, and our shared goal was to create something human, honest, and helpful.

Files & Deliverables

  • High-Fidelity Figma Prototype
  • Slide Deck (Research, Persona, Journey, Testing)
  • Screenshots Folder
  • Marcia’s Journey Map
  • User Interview Highlights
The Truth Be Told project team
Project Team: Diana Dong, Tina Lee, Paul Lyren, Andre Rowe, Shradha Maheshwa