Setting the Scene – Why Loql?
Discover Loql, a travel app designed for groups who want authentic, local experiences without the stress of planning. Born from a love of effortless adventures, Loql puts people first—making it easy to explore, collaborate, and create unforgettable journeys together.
Our mission and vision
At Loql, our mission is to make group travel seamless, memorable, and truly local. We believe discovery is best when shared—so our vision is a world where every traveler feels like a local, guided by community, curiosity, and connection.
Our work so far
Since launch, Loql has helped hundreds of groups plan trips that are as unique as they are. We’ve built intuitive discovery tools, Figma-powered prototypes, and refined our design with real user feedback. From journey mapping to live prototypes, our work is rooted in human-centered research and constant iteration.
Our Research Journey
Identified user flows
Features & Tasks
conducted
responses
Key Research Findings
Synthesizing what matters
to find activities
input, not solo
organizers
flexible planning
to visit friends & family
flexible planning
with other
Meet Jessica
Persona + Journey Map
Explore new activities
Stay within the budget
To learn about different cultures
To be outside and relax
Difficult finding activities that everyone would enjoy without prior knowledge
Difficult to plan around uncertainties and coordinate it with others
- Likes to plan out activities before going on a trip
- Enjoys travelling with others
- Foodie & outdoor enthusiast
- Enjoys feeling local when staying at Airbnb
- Searches what to do on a variety of platforms
Style Guide
Color Palette
Warm sunset tones convey energy and connection, while ocean blues ground the design in calm and trust. Together, they make planning feel vibrant but manageable.
Typography
We chose a clean, friendly typeface that supports fast scanning on mobile and keeps the tone casual and welcoming—perfect for collaborative trip planning.
Iconography
Rounded, minimal icons help guide users without overwhelming them. Each symbol is optimized for clarity, tap targets, and visual consistency.
Inspiration
Inspired by real-world signs and travel cues, Loql’s UI uses directional flow, card stacks, and scroll gestures to evoke movement and discovery—not just menus.
Interactive Prototype
Explore the live Loql mobile prototype. Click through flows, view key screens, and experience the design system in action.
Files &
Deliverables
Deck
Prototype
Map
Summary